West Coast Mermaid

When I hear “coastal cowgirl”, I think of Miley Cyrus (especially as Miley Stewart circa Hannah Montana days) living in Malibu. Someone who grew up with horses and loves being by the ocean.

The aesthetic Coastal Cowgirl started popping up on TikTok frequently in March 2023 and now has over sixty million views. It has now been deemed the upcoming summer trend. 

The basic premise of the style is the coastal grandmother, the popular aesthetic trend of summer 2022, meets the cowgirl. We’re talking a mix of linen sets and dresses, bikinis, cowboy boots, and straw cowboy hats.

Don’t live by the ocean? No problem! Add ocean and cowboy items to your home, such as cowboy posters, shells, pearls, surfboard décor, quilt bed cover, and anything straw or wicker.

Here is your basic Coastal Cowgirl starter pack.